Jes Baker tells Lane Bryant what is wrong with the #I’mNoAngel campaign

Holy blogging, Batman!  Jes Baker one again hits the nail right on the head.  Today she posted an open letter to Lind Heasley, of Lane Bryant,  discussing their new #I’mNoAngel campaign, and the problems many of us have been discussing in relation to it.  Jes discusses many of the same issues I laid out in my previous post on the topic, probing each in more depth, as well as discussing things I hadn’t, like how only seeing a few body types as “acceptable” only serves to add to the myriad of reasons that so many girls and women develop body dysmorphia and eating disorders.  Jes says,

“When a person is constantly bombarded by images of one “ideal” body (plus or otherwise) it wreaks havoc on their psyche. The continual exposure mentally trains them to believe that only ONE body is worthy and this unfortunate social conditioning is one of the largest contributors to low self-esteem, body dysmorphia, eating disorders, and other severe body image related issues- all of which affect daily living. Visible diversity is a solution to these problems, and asking for it is anything but egotistical. It’s absolutely necessary.”

Jes even went a step further, putting together a photo shoot to demonstrate to Linda Heasley the type of representation that she is suggesting.  Jes gathered some more badass babes like herself and created photos reminiscent of LB’s original images, but with much, MUCH more diversity.  (Side note, I like to imagine that Jes and her friends have some sort of secret signal that they put out when a badass girl gang is needed.  Then they are all “Gir-vengers, Assemble!” and this amazing girl gang appears, looking fabulous and fierce.)

Seriously folks, go check out this post.  It says everything I have said, plus so much more that I didn’t, and it is so well-written and obviously though out.  I absolutely devoured every delicious word as I read it.

And yes, I do totally have a massive sapiosexual girl-crush on Jes, and reeeeealy hope to have the chance to meet her and soak in her awesomeness one day!

ETA: HOLY POOPCAKES Jes and her campaign made the front page of the Huffington Post!!!!!

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